Do you have a positive story to tell about growing up, living or working in Alliance? Alliance Area Development is interested in your story.
The AAD on Friday will launch a two-year campaign, titled “Make It Yours,” to tell the positives about the Carnation City. The campaign will highlight the workers, educators, businesses and leaders who contribute to making the city a better place. The message will tell the positive stories of entrepreneurs who are growing their businesses here and show others the positives of locating here. The message is also designed to tell the positive stories of people who live, work and impact the daily life of the city.
“Alliance has a great history, a very successful history of entrepreneurship,” said Tom Pukys, president of AAD. “We want to look at those successes, they are ingrained in our community.
“Like many communities in northeast Ohio, we are transitioning, but we would like to be able to take the entrepreneurial spirit that is still thriving here and grow it to its fullest potential. We are more diversified now and we continue to grow.”
Pukys indicated that everyone can play a part in this effort.
“Growth and positive progress takes place in all areas of life, and we want to highlight this in Alliance, as success breeds success. We learn from the good examples of others. We can all learn how to project Alliance in a positive way that is attractive to others and improves our chances for success and growth.”
Pukys would like to keep the current positive momentum going and to accomplish that he invites anyone willing to contribute. He suggests it can be as simple as sharing a positive story on the website or about telling others something positive that you learn from the campaign.
“We want to market the community,” he said. “Sometimes it’s challenging. Like many communities, we tend to be overly critical of ourselves and we don’t realize all the positives this community has, like our business opportunities, our parks, the quality of life.
“We want to highlight the successes in our community and emphasize that people can be successful here because we have the tools to make it so.”
The campaign is the result of goals established by the AAD board as part of the organization’s strategic plan.
“We are working with the city and the Chamber of Commerce,” said Pukys. “Mark Locke (president of the chamber) and I began talking about ideas and one thing led to another.”
AAD has utilized Full Spectrum Marketing to create the campaign, which will take advantage of newspaper ads and content, radio spots, billboards, and social media such as Twitter and Facebook to spread the message. Visitors will be able to read stories and get updates starting in February on a website and social media pages.
“We approached Full Spectrum Marketing and they have given us some great ideas,” said Pukys. “We had a vision of what we thought this campaign would be and Full Spectrum Marketing gave us a great road map to get there. It’s worked out just as we envisioned.”
Pukys said funding for the campaign has come from grants — Stark Community Foundation provided a $15,000 grant, and a matching $50,000 grant was received from an Alliance family that wishes to remain anonymous.
The target audiences are entrepreneurs who might consider Alliance as a place to do business, but also the people who live and work here.
“We want to get our stakeholders (citizens) energized again,” said Pukys. “We want to get them talking and relay the message. This campaign is about highlighting the positives and to get people thinking. It should be fun for everyone.”